Who We Are
pronounced “fa•bric”
Fvbrk is not just a streetwear and accessories brand - it's a vibrant community that celebrates the bold and creative spirit of Asian American culture and the laid-back West Coast lifestyle. Our passion for creativity and imagination is what fuels us, as we strive to connect individuals by amplifying unique experiences, stories, and history through art, fashion, and social media.
We believe that the power of storytelling can bring us closer together and inspire positive change. That's why we use fashion as a platform to showcase the rich and diverse perspectives of Asian American culture, from the traditional to the modern and everything in between. Our clothing and accessories are not just stylish, but also serve as a statement of identity and representation.
Whether you're a trailblazer in the Asian American community or just a fan of the culture, fvbrk is the perfect place to explore and connect. Join us as we continue to push boundaries and create new opportunities for self-expression and celebration.
Our Mission.
At our core, fvbrk is a community-driven clothing and accessories brand that celebrates and educates about Asian-American culture while promoting mental health and representation. Our mission is to inspire and connect individuals through creativity and imagination, highlighting our unique differences and creating opportunities for meaningful conversations and experiences.
Our Values.
Creativity and Imagination: We believe in the power of creativity and imagination to inspire change and connect individuals.
Community and Culture: We are committed to promoting Asian-American culture and creating a welcoming community for all.
Mental Health and Wellness: We prioritize mental health and wellness by promoting positive messaging and encouraging conversations about mental health.
Representation and Education: We are dedicated to educating our customers about Asian-American history and culture while promoting representation and inclusivity.
Authenticity and Style: We embrace authenticity and style, curating unique and trendsetting fashion that reflects our brand identity.
Innovation and Progress: We foster innovation and strive for progress, constantly pushing boundaries and exploring new possibilities in the fashion industry.
Empowerment and Confidence: We empower individuals to embrace their identities and express themselves confidently through our fashion and brand message.
Cultural Fusion and Expression: We celebrate the fusion of cultures, encouraging diverse expressions and embracing the rich tapestry of influences in our designs.
Our Story.
At fvbrk, we believe that our struggles and victories shape our purpose. Our passion for amplifying and illuminating Asian American culture through fashion, art, and music stems from a deep appreciation for those who have stood up to make a difference. We are constantly evolving and striving to represent our community in a way that showcases our unique identities as individuals. Our goal is to build sincere relationships and connections that bring us all together to celebrate our common threads.
As the creator and founder of fvbrk, I am Phil So, a proud Chinese-Filipino-American immigrant who understands both the challenges and triumphs that our community has faced. Through fvbrk, I am thrilled to share our stories and create opportunities to connect with others. I am passionate about discovering and unraveling our American dreams and hope that together, we can continue to build a community that celebrates and promotes diversity, representation, and mental wellness.